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The Truman Show: The Game

If you haven’t seen it, The Truman show is a film from the 90’s in which Jim Carrey plays an insurance salesman who just found out his entire life has been televised. Everyone in his life is an actor, his entire town a set.

Alternet Reality took this idea, stranding a real man in a cabin on a boat. Gamers locate him and tell him what to do, how to rescue himself. To make the game as authentic as possible, the stranded man was blindfolded and brought to a lake in New Jersey. He had no idea what setting he would be in or what he would be up against. He signed a waiver and it was Game On. It’s up to gamers to rescue him. No special effects, no rules, no prizes.

Since its start is October, the number of players has increased from 45 to 1,200. What I wonder is how one man takes direction from so many players?! I guess I’ll have to play to figure it out, but I’m not sure I’d be comfortable having so much control over a person’s life. Players even read a case file about the stranded man before playing to “set the scene”.

When asked what’s happen if the stranded man fell off the boat into the water, the game’s creator, Anthony Purzycki, stated, “Then he swims.”

I find this game awesome and creepy all at once. I still have so many questions! At least the stranded man in the game signed a waiver to be a part of the game. If only Jim Carrey knew he were on The Truman Show!



Reveal Your Soft Side!

How do Australians boost Cornetto Enigma’s ice cream cone sales?

Step One: Get an adorable dancing bear (Enigma Bear!) as your mascot

Step Two: Let Enigma Bear dance all over Facebook, YouTube, and Cornetto’s website (250,000+ YouTube views) (56,226 site visits)

Step Three: Let fans Shazam to send messages from Enigma Bear to someone special (13,500 messages sent)

Step Four: Use Rich Media Banners to let fans play classic arcade games and win real toys (25,023,217 impressions made)

Step Five: With a Music Festival and Kinect, let fans BE the Enigma Bear, find their soft side, and “bust out a few love inspired moves”

Step Six: Give away countless hugs and 200,000+ Cornetto Enigma Ice Cream Cones


  • Get over 55,000 new Facebook friends
  • Make 2.2 Million more in sales than previous best quarter
  • Get the highest value share of Multipacks
  • Highest quarterly volume share for AC Nielson in cones EVER





Pinterest: Solving U.K.s Driving Problem

Well, not the whole “other side of the road thing”… Pinterest and Confused.com have teamed up to highlight the dangers of driving in high heels.

As an avid high heel-wearer and driver, I’ve driven in high heels a time or two and I’ve never had a problem with it. I’m generally questioned by people in the car with me about why I won’t switch shoes to drive in, or they’ll want to make sure I’ve got full control of the car. Now, as a disclaimer, I should inform you that I drive an automatic car and I have a feeling this cause is directed to high heeled women driving manual cars.

A video was made showing a woman walking down a sidewalk looking classy and cool in a pair of high heels. She proceeds to get into her car when the camera goes down to the driver pedals. Her feet fumble between the gas, break, and clutch and she can’t drive the car. Her look goes from cool to fool! At the end, “Don’t Drive In High Heels” pops up on the screen. Here, Pinterest got involved with the cause. Women are asked to post pictures on Pinterest wearing their “most preposterous footwear” to be entered for a chance to win some sensible driving shoes.

Do you think driving in heels is okay? Or is it worth jumping on this bandwagon and bringing the cause over the pond to the US?!

Funny Transcends The Language Barrier

I received an email today from my mom, who got it from a guy in her office, who got it from his wife, and so on and so on. It was simply a link to an online video with the title “So dad, how do you like the iPad we got you?”

I clicked on the link with very low hopes. As soon as I watched the 32 second video, I giggled and immediately went and watched it again.

This video has two characters, an adult daughter and her older father. They’re in a kitchen cooking dinner when the daughter asks how he likes the new iPad they had gotten him. At least, I assume this is what she’s saying because she is speaking what I believe to be German. He tells her how much he loves it (again, I’m guessing this) while he chops veggies with a large knife on a cutting board.

Then, you finally see that this is no cutting board. It’s the brand new iPad! He goes on to wipe his knife on it, rinse it in the sink, and put it into the dishwasher. All the while, the daughter is watching in shocked disbelief.


As an obsessive iPad owner and user, I felt for the daughter. Going out, getting her dad this expensive gift. But the video was just so funny that you have to laugh. In the immortal words of Alicia Silverstone as Cher, he was just “so totally clueless.”

Without understanding one word of this short video, I still completely got what was going on. No matter the language we speak or the country we live in, funny can be universal!


You can watch the video here!

Have YOU Seen Molly?!

That’s what Madonna decided to yell into the crowd at Ultra Music Festival in Miami last week. For anyone who doesn’t know, Molly is a slang term for MDMA (ecstasy). Many people had a problem with her asking young, influential music-lovers if they were on ecstasy at the festival, but one person was so disgusted that he took to social media to rant. Deadmau5.

Deadmau5, whose real name is Joel Zimmerman, posted an 800-word rant on his Facebook and Tumblr pages, saying that Madonna was a, “f–king IDIOT” and posed questions like, “That’s your big message to ultra attendies? hipsterspeak for looking for drugs? F–k off.” He went on to explain that he does not want his music (electronic dance music) to be correlated with drug use, and that he has been trying very hard to separate the two.

Deadmau5 didn’t stop after the lengthy rant. He Tweeted Madonna saying, “You’re a role model to 100’s of millions. You have a powerful voice, EDM [electronic dance music] could use your positive influence, not ‘molly’ talk.”

Rather than snap back at Deadmau5, Madonna chose to respond via photo:


The quote says, “From one mouse to another, I don’t supper drug use and I never have. I was referring to the song called “Have You Seen Molly”written by my friend Cedric Gervais who I almost worked with on my album…”

Deadmau5 explained that he was just voicing his concerns as he usually does and Madonna asked that he personally talk with her next time. The two have squashed the drama.

The only question I’ve got left is why nobody ever mentioned how darn close Madonna’s new album name, MDNA (for Madonna, I assume) is to the name of the drug this drama was all over, MDMA?!

You can check out the article here.

Getting Your Own Liquid Gold

WARNING: May cause hunger!
For any of you who enjoy delicious macaroni and cheese, keep reading!
Velveeta’s taken their “Golden Skillet” campaign a step further with an interactive ad! On omg!, Yahoo!’s golden celebrity lifestyle site, you can now watch Velveeta’s Golden Skillet ad and then continue on to “Forge Your Own Story”.
When you first get to the site, you can choose to sign in with or without Facebook. I assume signing in with Facebook lets you show off your own “Forged Story” and invite friends to the site. Next, you get to watch Velveeta Cheesy Skillets being made while the page loads, instead of just a boring hourglass or something. Once you’re in, you’ll find a page that looks just like the recent Velveeta/blacksmith commercials (dimly lit, big wooden table, flickering candles). Then, you get to a large, ancient looking book and can opt to read a story that eerily relates to you. Mine looked like this…
From there, you can go and watch stories people have written about Velveeta Cheesy Skillets or make a story of your own to put up on the site. I’ve never had Velveeta Cheesy Skillets, but I’m gonna make it my mission to try them before the end of break!

Shopping Discounts – Coupon Clipping = GENIUS!

I’m not sure about the rest of you, but I’ve glanced at TLC’s “Extreme Couponing” once or twice before. The only word the generally comes to mind is “wow”. “Wow, they saved so much money.” “Wow, they spend 40 hours a week clipping coupons.” “WOW.”

Thanks to the good people over at American Express, coupon discounts will now be easier than ever. No clipping, no fuss. All you need is a Twitter account and an AMEX card.

At AdRANTs blog, I read about AMEX’s new Twitter program that allows cardholders to “tweet their way to savings” and launched last night. Apparently, all you need to do is sync your American Express card with your Twitter account, use merchant-specific hashtags and load couponless offers directly to your credit card.




Some companies already on board as of last night’s launch are 1-800-FLOWERS, Best Buy, 21st Century Department Stores, Cheesecake Factory, Dell, FedEx, FTD, Gulf, H&M, McDonald’s, Seamless.com, Sports Authority, Ticketmaster, Virgin America, Whole Foods Market, and Zappos.com.

With such a clever idea, I imagine other companies will be on board soon enough, and it won’t be long before other credit card companies try to follow in AMEX’s footsteps.

AMEX is going to show off this “new Twitter experience” during at a live-stream concert, the AMEX Sync Show featuring Jay-Z, on March 12th at 7 pm. You can catch this livestream via http://www.youtube.com/americanexpress.

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