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Archive for April, 2012

The Truman Show: The Game

If you haven’t seen it, The Truman show is a film from the 90’s in which Jim Carrey plays an insurance salesman who just found out his entire life has been televised. Everyone in his life is an actor, his entire town a set.

Alternet Reality took this idea, stranding a real man in a cabin on a boat. Gamers locate him and tell him what to do, how to rescue himself. To make the game as authentic as possible, the stranded man was blindfolded and brought to a lake in New Jersey. He had no idea what setting he would be in or what he would be up against. He signed a waiver and it was Game On. It’s up to gamers to rescue him. No special effects, no rules, no prizes.

Since its start is October, the number of players has increased from 45 to 1,200. What I wonder is how one man takes direction from so many players?! I guess I’ll have to play to figure it out, but I’m not sure I’d be comfortable having so much control over a person’s life. Players even read a case file about the stranded man before playing to “set the scene”.

When asked what’s happen if the stranded man fell off the boat into the water, the game’s creator, Anthony Purzycki, stated, “Then he swims.”

I find this game awesome and creepy all at once. I still have so many questions! At least the stranded man in the game signed a waiver to be a part of the game. If only Jim Carrey knew he were on The Truman Show!



Reveal Your Soft Side!

How do Australians boost Cornetto Enigma’s ice cream cone sales?

Step One: Get an adorable dancing bear (Enigma Bear!) as your mascot

Step Two: Let Enigma Bear dance all over Facebook, YouTube, and Cornetto’s website (250,000+ YouTube views) (56,226 site visits)

Step Three: Let fans Shazam to send messages from Enigma Bear to someone special (13,500 messages sent)

Step Four: Use Rich Media Banners to let fans play classic arcade games and win real toys (25,023,217 impressions made)

Step Five: With a Music Festival and Kinect, let fans BE the Enigma Bear, find their soft side, and “bust out a few love inspired moves”

Step Six: Give away countless hugs and 200,000+ Cornetto Enigma Ice Cream Cones


  • Get over 55,000 new Facebook friends
  • Make 2.2 Million more in sales than previous best quarter
  • Get the highest value share of Multipacks
  • Highest quarterly volume share for AC Nielson in cones EVER





Pinterest: Solving U.K.s Driving Problem

Well, not the whole “other side of the road thing”… Pinterest and Confused.com have teamed up to highlight the dangers of driving in high heels.

As an avid high heel-wearer and driver, I’ve driven in high heels a time or two and I’ve never had a problem with it. I’m generally questioned by people in the car with me about why I won’t switch shoes to drive in, or they’ll want to make sure I’ve got full control of the car. Now, as a disclaimer, I should inform you that I drive an automatic car and I have a feeling this cause is directed to high heeled women driving manual cars.

A video was made showing a woman walking down a sidewalk looking classy and cool in a pair of high heels. She proceeds to get into her car when the camera goes down to the driver pedals. Her feet fumble between the gas, break, and clutch and she can’t drive the car. Her look goes from cool to fool! At the end, “Don’t Drive In High Heels” pops up on the screen. Here, Pinterest got involved with the cause. Women are asked to post pictures on Pinterest wearing their “most preposterous footwear” to be entered for a chance to win some sensible driving shoes.

Do you think driving in heels is okay? Or is it worth jumping on this bandwagon and bringing the cause over the pond to the US?!

Funny Transcends The Language Barrier

I received an email today from my mom, who got it from a guy in her office, who got it from his wife, and so on and so on. It was simply a link to an online video with the title “So dad, how do you like the iPad we got you?”

I clicked on the link with very low hopes. As soon as I watched the 32 second video, I giggled and immediately went and watched it again.

This video has two characters, an adult daughter and her older father. They’re in a kitchen cooking dinner when the daughter asks how he likes the new iPad they had gotten him. At least, I assume this is what she’s saying because she is speaking what I believe to be German. He tells her how much he loves it (again, I’m guessing this) while he chops veggies with a large knife on a cutting board.

Then, you finally see that this is no cutting board. It’s the brand new iPad! He goes on to wipe his knife on it, rinse it in the sink, and put it into the dishwasher. All the while, the daughter is watching in shocked disbelief.


As an obsessive iPad owner and user, I felt for the daughter. Going out, getting her dad this expensive gift. But the video was just so funny that you have to laugh. In the immortal words of Alicia Silverstone as Cher, he was just “so totally clueless.”

Without understanding one word of this short video, I still completely got what was going on. No matter the language we speak or the country we live in, funny can be universal!


You can watch the video here!

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